Sunday, March 23, 2008

For The Sales Person

Positive Hints by Ren Rutledge

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Make a list of everybody you can think of regardless of who they are, how much you know about them or don't know. Do not pre-judge anybody. Even if you do not think they would be interested you may be surprised. Treat that list like gold, and keep it with you all the time. You will start thinking of people that are not on the list. Every time you can get a telephone number or an email address from anybody write it down. Make the list as long as you can, and stay excited as you look at those names. Make plans to get in touch with them. Make an appointment with yourself to keep. Treat that scheduled appointment the same as you would an appointement with a doctor or a lawyer. Write down the time and date that you plan to make the contact, and then carefully consider what you are going to say when you keep your appointment.

Go through all the names on the list and pick out five people that you think would be the most likely prospects. Prepare yourself just as if you are getting ready for a final exam. Carefully plan your presentation before you make the call. Know as much about your product and support system as you possibly can, and be ready to answer any question they may have. It is always a good idea to have another person in a higher postion in the company on standby and have the telephone ready so you can do a three way call on short notice.

Be ready to receive some rejection, and treat all rejection as a future yes. Never settle for "No" to be the final answer no matter what.

Stay in contact with the "NO" person, and treat that person the same as you would have if the answer had been "YES." Find out what they are interested in, and make sure you are interested in that also. Invite them to lunch, visit their Church, play ping pong or golf, go fishing with them. You don't have to try to get them to join your program or buy your product. They may ask you to give a presentation at some point. Just be patient, and be a freind even if they never get into your program or buy your product. Remember this individual has friends and family who may jump at the opportunity to do business with you.

Make those five calls. Do not let the day pass until you have contacted those five people. At the end of each call write some notes about what happened during the calls. If they said they would give it some thought write that down, and make a note to yourself to contact them again at a certain time and stick with it. If they say they are not interested, write that down and start trying to come up with a way to make them to become interested. If you will keep looking for a possible way to turn this individual around you will eventually find it. Meanwhile keep working on your list until you find some folks who will say "YES" and and agree to join your program or purchase your product.

After you have contacted all five of the people on your list and made notes about your response pick out five more names, and do it again. If you will do this everyday you will be very successful and you will make sales, introduce people to your company or program, and you will be rewarded.

Making yourself do these things will cause you to improve in all areas of your life, and you will never run out of prospects or money.

Overcome your fears by doing the things that you are afraid to do until you drive fear out of your life. Fear is your enemy, and you don't need to entertain fear any more.

Find at least an hour every day to focus on your plan of action. After you have made some good plans go forward with determination to get results. Don't let any distraction stop you if at all possible. Make those phone calls, write those emails. Go over your list over and over until that special name on the list seems to just seems to jump up in your face. If you have names with no phone numbers call somebody that knows them and get the number. While you are on the phone trying to get the number ask for the email address of the person you are talking to, and tell that person that you have something to send in email. When you hang up, send an email presentation to the person you just talked to, and then call the number that was just given to you.

Do good with business and business will be good to you.

See every person as a customer that wants to buy things from you. Look for ways to communicate with them in a positive way. Find something to talk about, and be sure you have business cards ready as you talk. When you give them your card ask them for their phone number and address.

Plan to use half of your business cards as note pads. As you are giving the prospect your card be sure that you have two cards in your hand and a pen. As you hand them your card ask for the correct spelling of their name, ask for their phone number and email address. I have never seen this fail. The prospect will freely give the information during that special moment when you are handing them your business card.

After the conversation ends transfer the information to your growing list, and write details about the conversation. It is ok to use business cards for notes. Just buy cheap cards, and hang out at the mall or the super market looking for people to give them to.

Stay positive and keep smiling no matter what happens. Don't have anything else to do when you talk to a prospect. That person is special and should be treated as if he or she is the only person in your life while you are in conversation. Have good eye contact, and when your shake hands smile and grip the hand firmly so they will sense that you care.

Most sucessful sales people I know have several notebooks filled with notes about things that happened each day. The more successful they are the more old notebooks they have full of old notes. Those notebooks often have notes on the cover, on the back and several pages that have been torn still remaining in the notebook because of much use. None of the successful people I have known through the years were afraid to talk to people on the telephone or walk up to a stranger and start talking.

After you do these things over and over you finally get good at it, and you pretty much know who is going to be positive or negative before the conversation begins.